We regularly produce a range of business insights that help us identify and prioritise where we can collectively make improvements to the small business experience with government. This role has become increasingly important in the evolving COVID-19 environment where our insights are being used to inform both policy and operational decisions.
The MBIE-led Digital Boost programme is focused on supporting more small business owners to realise the benefits of digitising their business – including making greater use of digital tools and adopting digital processes. Our research and segmentation modelling provided unique insight into the benefits and barriers to digital adoption for Kiwi small businesses.
Learn more about how the programme helps NZ small businesses.
Part of B4B’s role is to understand and support the diverse needs of New Zealand businesses. These resources provide an introduction to what NZ businesses look like and how they operate, and how they engage with government agencies.
The New Zealand Digital Business Index provides a comprehensive and representative overview of NZ businesses’ digital adoption, capability, and potential future adaptability. It captures these attributes in a way that enables us to monitor businesses’ digital progress over time – including by business size and industry.
In addition to digital capabilities, B4B’s Research Monitor considers the health and resilience of Kiwi businesses in the context of COVID-19.