We’ve established a range of resources to help government and businesses to work better together.

B4B Business Research Monitor

The B4B Research Monitor, running since 2014, is a biannual survey of 2,000 NZ businesses. The Research Monitor provides a unique system-wide view of the business experience of government (both local and central), and provides insight into the world of government from a business’ perspective. It is the only research of this type in New Zealand. The B4B Research Monitor is currently being leveraged to help understand and identify the support businesses require as they transition through the impacts of COVID-19 and into economic recovery.

Business Segmentation Framework

To provide additional insight, B4B has established an evidence-based Business Segmentation framework that combines robust data with in-depth interviews. 8 unique business segments have been identified, which have very distinctive needs. These are now tracked as part of our B4B research monitor.

COVID-19 Business Health Research

In May this year Better for Business (B4B) conducted research into the health of kiwi businesses in the context of COVID-19. We have just completed second wave of research to test what has changed and include a deep-dive on how digitally enabled businesses are.

The field work was conducted by independent agency Research New Zealand (RNZ), with a total of 2,280 respondents. The results are weighted to be representative of all NZ businesses by both industry and size. The results are below as two A3 factsheets and one report.

The Small Business factsheet is a good reference guide which complements the Small Business Sector Report. It brings together previously released data from a range of Statistics New Zealand business surveys and summarises the results relating to small businesses.

If you would like a copy of our reports, please contact us at

Last updated: 21 January 2021