Understanding NZ businesses and their dealings with government

Part of B4B’s role is to understand and support the diverse needs of New Zealand businesses. Stats NZ’s annually updated business demography statistics and MBIE’s small business factsheets (see below) provide a useful introduction to understanding New Zealand’s unique business landscape.

MBIE Small Business factsheet

The Small Businesses in 2022 factsheet is good as a reference guide. It brings together previously released data from a range of Stats NZ business surveys and summarises the results as they relate to small businesses specifically.

Small Businesses in 2022 — Factsheet [PDF, 236 KB]

Published: 2022

Beyond business demography

B4B’s ‘Beyond business demography’ factsheet aims to build on these resources by incorporating behavioural data from our own research, adding an additional layer of insight into what NZ business look like and how they operate. This is a snapshot of the information we consider when seeking to better understand the diverse situations and needs of NZ businesses.

Better for Business – Beyond business demography [PDF, 220 KB]

Date published: February 2024 — based on data collected during 2023

Business dealings with government

Our second factsheet provides a short introduction on how businesses engage with government based on findings from our bi-annual business Research Monitor.

Better for Business – Business dealings with government [PDF, 152 KB](external link)

Date published: October 2021 — Based on data collected during 2021

The B4B Business Research Monitor

Running since 2013, the bi-annual B4B Research Monitor provides a unique system-wide view of how Kiwi businesses experience government (both local and central).

The research provides insight into the world of government from a business’ perspective and is the only research of this type in New Zealand.

For more information about our Business Research Monitor or to request a copy of any of our reports, please contact us at:


Last updated: 16 February 2024